WhatConverts Review 2025: The Smartest Tool to Track Calls, Leads & Conversions in One Place

In a world where every click, call, and conversion matters, knowing which marketing channel actually drives results is no longer optional—it’s essential. If you're spending money on ads, SEO, or outbound marketing, you need to know what converts.

That’s where WhatConverts shines. It’s a powerful lead tracking and marketing attribution platform that helps agencies, service providers, and marketers understand exactly which efforts are working—and why.

In this 2025 review, we’ll explore what WhatConverts does, who it’s best for, how it stacks up against alternatives, and how it can turn your marketing into a measurable growth machine.

🔍 What Is WhatConverts?

WhatConverts is an all-in-one attribution and lead tracking platform designed to give businesses full transparency into their marketing performance. It tracks phone calls, form submissions, web chats, eCommerce transactions, and even offline conversions, tying every lead back to its original source.

With WhatConverts, you can:

• Identify which campaigns, keywords, and landing pages generate actual leads

• Score and qualify those leads based on custom criteria

• Assign value to each conversion

• Measure your marketing ROI with precision

What sets it apart is how it ties every interaction back to a meaningful outcome—not just visits or clicks, but real conversations, sales calls, and closed deals.

🛠️ Core Features

1. Call Tracking
Track inbound phone leads with dynamic number insertion (DNI), allowing you to see which Google Ads keyword, Facebook campaign, or blog post drove the call. Each lead is recorded, transcribed (optional), and linked to its source.

2. Form & Chat Tracking
WhatConverts automatically captures form submissions and live chat interactions. You’ll see full contact info, conversion data, and source attribution in your dashboard.

3. Lead Management Dashboard
Centralize all leads—calls, forms, chats, and sales—into one unified dashboard. Sort by marketing source, channel, campaign, conversion type, and even lead score.

4. Attribution Reporting
Get detailed reports showing which sources bring in the most leads, highest value leads, or qualified prospects. Understand ROI across Google Ads, SEO, Facebook, email marketing, direct traffic, and more.

5. CRM & Integration Support
WhatConverts integrates with platforms like Salesforce, HubSpot, Zoho, Pipedrive, and Zapier. Sync lead data automatically into your CRM for smooth follow-up and automation.

6. eCommerce + Offline Conversion Tracking
Capture revenue data from phone orders, offline form submissions, or quote requests, and add custom lead fields to segment data exactly how you need.

7. Multi-Location & Agency Management
Easily manage lead tracking for multiple clients or business locations. Agencies can create sub-accounts with white-labeled dashboards.

8. Call Recording & Transcription
Enable optional call recording and AI-powered transcriptions to review conversations, train staff, and ensure quality assurance.

9. Custom Lead Scoring
Assign scores based on interaction type, duration, form fields, or manual qualification. Prioritize leads that are more likely to convert.

✅ Pros

• Easy to set up, even across multiple marketing channels

• Delivers crystal-clear ROI insights for clients or stakeholders

• Helps cut wasted ad spend by tracking qualified lead volume

• Customizable dashboards and reporting

• Excellent customer service and support

• Works with most CRMs and marketing platforms

• Scales from small business to enterprise

💰 Pricing Snapshot (2025)

Essentials Plan: $30–$50/month
Includes core features for small businesses with lower call or form volume.

Pro Plan: $100–$200/month
Best for growing businesses or agencies that need CRM integration, lead scoring, and advanced reporting.

Agency & Enterprise Plans: Custom Pricing
Multi-client dashboards, white labeling, bulk pricing, and priority support.

Free trial available for hands-on testing.

📈 Real-World Use Case: Marketing Agency with 12 Clients

A performance-based digital agency running ads for healthcare, home services, and law firms used WhatConverts to improve campaign clarity.

By connecting every phone call and form submission to the original Google Ads keyword, they:

• Cut wasted spend on underperforming keywords

• Optimized bidding toward high-converting terms

• Boosted client retention with monthly lead attribution reports

• Provided clients with proof-of-performance

Over 3 months, the agency reduced overall CPA by 18% and doubled qualified call volume for its top 3 clients.

🧡 How It Compares to Other Tools

Vs. CallRail: While CallRail is a strong call tracking tool, WhatConverts includes better multi-channel attribution (calls, forms, chats) and a more advanced lead dashboard.

Vs. Google Analytics: Google Analytics tracks traffic and behavior. WhatConverts tracks leads and conversions tied to specific campaigns.

Vs. HubSpot: HubSpot is an all-in-one CRM and marketing suite. WhatConverts is more lightweight, and focused specifically on lead attribution.

Vs. Supermetrics: Supermetrics helps consolidate marketing data but lacks lead-level attribution or call tracking.

Vs. ClickCease / Fraud Detection Tools: Those tools stop bad clicks. WhatConverts helps optimize good ones.

If you're tired of wondering which campaign, keyword, or ad is actually bringing in qualified leads, WhatConverts gives you the answers.

From solo marketers to multi-location agencies, this tool helps translate marketing data into business intelligence. You'll not only see which tactics work, but also which ones deserve more budget, effort, and focus.

It’s not just about lead tracking—it’s about smarter, more profitable marketing.

🚀 Ready to See What Actually Converts?

👉 Click here to start your free trial of WhatConverts and track your leads like a pro.